TARGET - FUTURE NOW Supply CHAIN
For the 2019 holiday season, Target wanted to share some of their global supply chain innovations that helped distribution centers be ready to react to the busiest shopping time of the year.
Utilizing a new state-of-the-art display in Target’s HQ, this massive screen brought designs and animations to life as thousands of employees walked by. The unique 17,760px x 2160px resolution brought along some technical challenges, but after creating some new workflows to counter it, the level of detail achievable was well worth it (best viewed in person, of course).
Client: Target
Role: Design, Animation
CREDITS
Post Motion
Animation Director: Chris Denny
Animator: Matt Stark
Illustrator: Anna Faught
Target
Art Director: Michael Greenwell
Producer: Jessica Zerby
Copywriter: Shelby Lewis